How Daymark Leverages Streem to Deliver Exceptional Results for Their Clients

Working across private and public sectors, Daymark builds and protects the reputations of some of Australia’s most trusted brands. When the stakes are high, missing a single mention can make all the difference, meaning you need a media monitoring partner that you can rely on so you can focus on delivering exceptional results for your clients.

In this case study, we’ve collaborated with Daymark to showcase seven different ways they leverage our platform to enhance their media strategies, shape media narratives and strengthen brand reputations for their clients.

1. Realtime Data for Swift Decision-Making

In PR and media relations, timing is everything, and managing a substantial amount of media coverage can be challenging, especially for large organisations that receive hundreds of mentions daily. With so many mentions coming from diverse sources, having realtime insights is crucial.

Our Instant Insights dashboard provides instant visualisation of media data, allowing Daymark to quickly identify spikes in coverage or shifts in audience sentiment. With this information, Daymark can pinpoint which issues are gaining traction and which narratives require immediate attention. If a story is seeing a drop in coverage volumes, the data can inform "when to comment/engage with media on a reputational issue, and when to just let an issue run its course," as the Daymark team explained.

2. Proactive Monitoring of Media Coverage

Daymark’s team receives a snapshot of media activity across their client base through our Daily Email Reports. These daily updates provide a comprehensive summary of media mentions, enabling Daymark to “quickly see if there are any issues of concern or importance.” Even if the client hasn’t been mentioned directly, they need to know as soon as possible if any relevant government decisions and policy changes could affect them. 

For public transport clients, this could mean tracking government contract announcements, while infrastructure clients would benefit from insights on policy changes. This timely information allows Daymark to inform their clients of potential impacts, empowering them to address issues proactively as soon as the news breaks.

3. Enhancing Media Relationships Through Context

Using Streem data, Daymark uses a data-driven approach to media outreach and engagement to build stronger relationships with journalists, anticipate media trends, and ensure their clients' messages resonate effectively with target audiences.

“We use Streem to identify journalists who have covered clients in the past, and to understand whether they have provided balanced coverage, or have taken a particularly positive or negative line. Forewarned is forearmed!”

Using these insights, Daymark is able to proactively keep positively engaged journalists informed on news about their clients, even when no immediate coverage is expected, as well as identifying the types of stories and themes that may resonate with particular journalists based on their previous work This proactive engagement strategy enhances the likelihood of balanced coverage and effective pitches, and positions Daymark’s clients as trusted sources in their respective industries, ultimately strengthening their reputations and amplifying their messages when it matters most.

4. Navigating Reputational Issues

With insights from Streem, Daymark can make informed decisions about how best to engage with the media on reputational issues. By comparing narratives across traditional and social media, they can strategise how to craft messaging that effectively addresses public concerns. As Daymark notes, “using Streem’s reporting, we can identify any inaccuracies that need addressing or ways to keep media momentum going on positive news.”

When a major event client faced a sudden wave of negative commentary, Daymark was able to use Streem to pinpoint the source of the criticism and engage directly with the commentator. This approach addressed inaccuracies and turned the narrative around, demonstrating the power of informed media engagement in a crisis.

5. Turning Social Media Noise into Strategic Advantage

While traditional media covers stories deemed significant by editors, social platforms can have the unique ability to amplify stories that might otherwise go unnoticed by mainstream media at first. This shift leaves journalists to cover news that originated on social media. Daymark uses Streem Social to stay ahead of these emerging stories that could negatively impact their clients, capturing critical discussions as they unfold, before they gain widespread attention. By closely monitoring social media mentions, Daymark can identify potential issues or rising sentiments before they escalate.

“We’ve had clients who are targets of long-term activism or misinformation campaigns; monitoring social media allows us to anticipate the next ‘wave’ of criticism and be ready to respond to legitimate media inquiries.”

6.  Spotting Trends and Opportunities

Effective media monitoring isn’t solely about crisis management and responding to issues that arise - it’s also about uncovering potential opportunities that could be turned into strategic advantages. Daymark relies on Streem to stay attuned to media trends that could affect their clients’ reputations.

“While a lot of attention is given to early warning signs of problems, equally important is identifying opportunities to enhance reputation proactively.”

By analysing social media discussions through Streem Social, Daymark can detect consumer-level issues before they are covered by traditional media outlets. This insight is particularly valuable for clients in sectors with high public interaction, such as retail, transport, or utilities. Early detection allows Daymark to identify opportunities for earned media that could spotlight their client's achievements, initiatives, or values, to boost brand awareness, and elevate their position and influence within their industry.

7. Comprehensive Reporting for Stakeholder Engagement

 After a proactive media campaign, Daymark often prepares detailed reports that reflect the campaign’s success. These reports are enriched with data from Streem, highlighting media coverage and audience reach. “Using a rule of thumb on the value of editorial coverage versus paid media, we can give clients a feel for the value of the campaign,” they explain.

For ASX-listed clients, reports are crucial for assessing the impact of key announcements, such as mergers and acquisitions. Our instant downloadable reports can be created ad-hoc and at scale, saving valuable time, so that when needed, Daymark can ensure that all stakeholders are well-informed about relevant coverage and its implications.

In Conclusion:

By using a platform they can trust for their media data, monitoring, and insights -  Daymark is able to focus on what they do best, providing exceptional, tailored advice that protects and elevates the brands they represent.

To find out how Streem can empower you deliver more for your organisation or clients, get in touch today, and let us show you the power of Streem.